Toy Story 5 Smart Playroom

Role : Creative Direction, Visual Development, Event Visualization, Digital Media Production, Print Asset Production, UX/UI Design

Tool: Unreal Engine, Weavy ai(Image Gen), Cladue, Adobe Creative Suite, Figma, Blender, Seedance

To celebrate the opening weekend of Disney and Pixar’s Toy Story 5, the Smart Playroom transformed Westfield Century City into a life-size immersive pop-up experience where guests could step inside the world of the film. The activation brought together large-scale scenic design, printed environmental graphics, digital media, interactive play moments, and a LilyPad-inspired interface system, extending the film’s “toys vs. tech” theme into a physical brand experience.